After its peak, Ed Hardy suffered from overexposure and market saturation. Knock-offs flooded the market, and fashion critics turned on the brand, calling it “tacky” or “outdated.” However, in recent years, Ed Hardy has experienced a resurgence. With nostalgia in full swing and Gen Z embracing Y2K fashion, the brand is making a comeback—this time with a more refined edge. https://www.edhardyclothings.com/